Hibernate Gaming Guild - Branding case study
Client: Hibernate Gaming
Design and Direction: Dani Rogacion
Project Coordinator: Kat Pineda
As one of the pioneering teams the esports space focused on blockchain and competitive gaming, Hibernate aims to create the following through their esports initiatives: Community, Competition and Lifestyle powered by crypto.
We've worked with Lars Hernandez, one of Philippine Esports' best kept secrets who spearheads the entire guild initiatives.
In the beginning, the old Hibernate Gaming was a project to become a PUBG team, which ultimately dissolved due to instability within the game. Parked and rebranded into a guild that's powered up multiple scholars + alumni - the game has changed.
The new logo pays homage to the old Hibernate bear, keeping the paw print to help leave a mark in the gaming world.
The design language for Hibernate focuses on using a lot of ZZZs as part of their branding.